FULL IS FULL

In the early days of November 2023, I await the fate of my concept to make the charcoal industry sustainable a reality. So today I have chosen a topic that should have been addressed a long time ago. The simple bag of charcoal. Period. As you drive the rural and urban roads across Zambia you see the true state of the industry in the way charcoal is presented to the consumer. In its true ugly form. Grain bags stuffed to the overflow, with sticks and vines jammed into the bag holding the ice cream cone looking heads brimming to the overflow, displaying the good-looking product. And we cannot forget the used cement bag look. Such a poor effort to convince a watching world that one of Zambia’s biggest industries has control of itself. Let alone being sustainable. The look of the packaging of charcoal will be one of the first things addressed on the long road to making charcoal a thriving legitimate industry. The first step can be taken so easily…..when the used grain bag is full…….simply sew it shut. Remember full is full!